{"id":7003,"date":"2018-01-30T06:00:41","date_gmt":"2018-01-30T11:00:41","guid":{"rendered":"http:\/\/teammovemortgage.com\/?p=7003"},"modified":"2026-02-16T18:00:00","modified_gmt":"2026-02-16T18:00:00","slug":"zillow","status":"publish","type":"post","link":"https:\/\/teammovemortgage.com\/blog\/zillow\/","title":{"rendered":"Zillow Strategy Provides Free Leads to Real Estate Agents"},"content":{"rendered":"<p>It is flat out guaranteed that if you <a href=\"https:\/\/www.google.com\/\">Google<\/a> any property address or real estate topic, Zillow will show near the top of the results.\u00a0 Arguably, Zillow.com has become the biggest name in real estate.\u00a0 Actually, many buyers start their home shopping process here or other sites such as <a href=\"https:\/\/www.realtor.com\/\">Realtor.com<\/a>, <a href=\"https:\/\/www.trulia.com\/\">Trulia<\/a>, or <a href=\"https:\/\/www.homes.com\/\">Homes.com<\/a>.\u00a0 Over the years, Realtors had a love &#8211; hate relationship with the real estate behemoth.\u00a0 The leads provided from the website can provide a significant stream of income for <a href=\"http:\/\/activerain.com\/\">real estate agents<\/a>.\u00a0 Yet, the increasing cost and the duplication of leads is a big source of pain among many agents. Although, a recent update we share in this article\u00a0has provided a way for smart, proactive Realtors to gain leads for FREE!\u00a0 Although, there are some naysayers out there, <a href=\"http:\/\/teammovemortgage.com\/blog\/2016\/02\/12\/north-carolina-ranks-high-top-place-move-u-s\/\">real estate<\/a> should continue to be strong.\u00a0 Some fear higher interest rates or the recent tax law changes could hurt real estate sales.\u00a0 Check out a recent article &#8220;<a href=\"http:\/\/teammovemortgage.com\/blog\/2017\/11\/22\/mortgage-interest-deduction\/\">Will new tax law be the death of real estate?&#8221;.<\/a><\/p>\r\n<h2>Create Zillow Leads for FREE!<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7012 size-large\" src=\"https:\/\/teammovemortgage.com\/blog\/wp-content\/uploads\/2018\/01\/happy-face-1030x687.jpg\" alt=\"zillow tips\" width=\"1030\" height=\"687\" \/><\/h2>\r\n<p>In conversations over the last couple of weeks, we have noticed many have not realized this change yet.\u00a0 In this article we breakdown\u00a0the following areas in detail so that Realtors may take advantage of this change.<\/p>\r\n<ul>\r\n<li>What Zillow changes happened?<\/li>\r\n<li>Tips for more leads<\/li>\r\n<li>How to have a strong profile<\/li>\r\n<\/ul>\r\n<h2>Zillow Change Explained<\/h2>\r\n<p>Many Realtors complain about the escalating costs of buyer leads, plus the fact that these leads are shared with other Realtors.\u00a0 While paying top dollar for leads, leads being duplicated to other Realtors, and that fewer leads are coming in, many Realtors are cancelling their investment into this real estate marketing site.<\/p>\r\n<h4>But\u00a0there is a\u00a0change that can help Realtors take advantage of Zillow&#8217;s popularity at no cost!<\/h4>\r\n<p>Before this change, any property would prominently advertise several premier agents.\u00a0 Premier agents are Realtors who pay for leads.\u00a0 Then, if you scroll to the\u00a0VERY bottom of the property listing, there is the listing agent&#8217;s contact information\u00a0in small gray print.\u00a0 <strong>No gold stars, nothing in bold, and no picture<\/strong>.\u00a0 The agent who put the listing on the site received the worst advertising!\u00a0 How fair is that? But now, rather than displaying the listing agent&#8217;s contact information at the very bottom of the page, the agent is now prominently displayed in first position on top of the paid &#8220;premier agents&#8221; list for each property!\u00a0 You may think this is pretty cool, but let me tell you that this is huge!\u00a0 Now, there do seem to be some variations for this but for the most part this is true.<\/p>\r\n\r\n<p>[av_button_big label=&#8217;FSBO &#8211; Is For Sale By Owner Worth It?&#8217; description_pos=&#8217;below&#8217; link=&#8217;manually,http:\/\/teammovemortgage.com\/blog\/2017\/04\/25\/fsbo\/&#8217; link_target=&#8217;_blank&#8217; icon_select=&#8217;no&#8217; icon=&#8217;ue800&#8242; font=&#8217;entypo-fontello&#8217; custom_font=&#8217;#ffffff&#8217; color=&#8217;theme-color&#8217; custom_bg=&#8217;#444444&#8242; color_hover=&#8217;theme-color-subtle&#8217; custom_bg_hover=&#8217;#444444&#8242;][\/av_button_big]<\/p>\r\n\r\n<h2>So, How Do I Get Free Leads?<\/h2>\r\n<p>Ok, they now show the listing agent at the top.\u00a0 That&#8217;s cool.\u00a0 But, how do you get free leads right?\u00a0 Well, Zillow charges top dollar for the leads.\u00a0 But, they do not charge agents to have a profile.\u00a0 So there are two main keys: Get more listings and have a top notch profile.\u00a0 Again, both of these are free!\u00a0 As the listing agent, you are in the top spot ABOVE the top paying Realtors!<\/p>\r\n<h3>Get More Listings<\/h3>\r\n<p>Most Realtors know how to do this, although it does take initiative to implement a successful portfolio of listings.\u00a0 Use your abilities as a Realtor to call on expired listings, communicate and educate your business sources, be a <a href=\"http:\/\/teammovemortgage.com\/blog\/2017\/12\/22\/capital-gains-tax\/\">resource to your sellers<\/a>, work <a href=\"http:\/\/teammovemortgage.com\/blog\/2015\/10\/01\/open-house-tips\/\">open houses<\/a>, plus perfect your listing presentation.\u00a0 Gaining the seller&#8217;s trust is huge and being able to show a seller the<a href=\"http:\/\/teammovemortgage.com\/blog\/2017\/11\/14\/sell-your-house\/\"> tools and knowledge being used to sell their home<\/a> is key.\u00a0 The more listings you have, then the more opportunities for top placement on property pages.\u00a0 As the top agent listed, it improves your chances of being called over the other paying agents.\u00a0 It is a dramatic difference compared to being listed at the very bottom of the webpage! Online listings automatically flow onto a Realtor&#8217;s Zillow.com profile.\u00a0 So that part is easy once you have listings.<\/p>\r\n<h2>Have a Strong Zillow Realtor Profile<\/h2>\r\n<p>Ok, you have listings and you are on top of the paid premier agents.\u00a0 That is not all there is!\u00a0 You still need to market to site visitors.\u00a0 Who wants to call\u00a0a blank profile with no reviews?\u00a0 Sure, the Realtor looks like he\/she has a head.\u00a0 But that is about all you can tell of this agent.\u00a0 Buyers and sellers are looking for <a href=\"http:\/\/teammovemortgage.com\/blog\/2017\/02\/26\/realtor-reviews\/\">top reviewed and recommended Realtors<\/a> who are experts in their market.\u00a0 This key part is also free of charge.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7007 size-full\" src=\"https:\/\/teammovemortgage.com\/blog\/wp-content\/uploads\/2018\/01\/zillow-blank-profile.png\" alt=\"Zillow\" width=\"423\" height=\"105\" \/><\/p>\r\n<h3>Profile Tips for Getting More Leads<\/h3>\r\n<ul>\r\n<li>Lots of 5 star reviews &#8211; minimum of 5<\/li>\r\n<li>Always input closed sales<\/li>\r\n<li>Fully complete your file\r\n<ul>\r\n<li>All contact information, social media links<\/li>\r\n<li>Complete ALL service areas (not just one)<\/li>\r\n<li>Write a great bio<\/li>\r\n<li>Include a professional photo and video<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>Not only should a Realtor have a complete profile, but it should also grab the viewers&#8217; attention.\u00a0 Think about it.\u00a0 If you are the listing agent and have one review, no recent closed sales, and an incomplete bio (like the &#8220;Alan Agent&#8221; profile above).\u00a0 If there are much stronger looking agents below your name, there is a good chance one of those agents will be contacted.\u00a0 <a href=\"https:\/\/en.wikipedia.org\/wiki\/Special:Search?search=online+reviews&amp;go=Go&amp;searchToken=59b2627pzxvejh4bx3t5rzh6s\">Reviews<\/a> not only help ranking on Zillow.com, but they also tell third party stories about your service.\u00a0 Also, reporting all of your buyer and seller side closings demonstrates your ability to close in your geographic areas.\u00a0 Finally, fully complete your profile.\u00a0 Not only should it be complete, but it should also be interesting, informative, and have a call to action.\u00a0 Remember, the goal is for buyers and sellers to contact you. [av_button_big label=&#8217;How to Become a Realtor &#8211; Tips from the Pros!&#8217; description_pos=&#8217;below&#8217; link=&#8217;manually,http:\/\/teammovemortgage.com\/blog\/2017\/06\/13\/how-to-become-a-realtor\/&#8217; link_target=&#8217;_blank&#8217; icon_select=&#8217;no&#8217; icon=&#8217;ue800&#8242; font=&#8217;entypo-fontello&#8217; custom_font=&#8217;#ffffff&#8217; color=&#8217;theme-color&#8217; custom_bg=&#8217;#444444&#8242; color_hover=&#8217;theme-color-subtle&#8217; custom_bg_hover=&#8217;#444444&#8242;] Do it right from the beginning! [\/av_button_big]<\/p>\r\n<h2>&#8220;I Only Work With Sellers, So This Does Not Help Me&#8221;<\/h2>\r\n<p>Let&#8217;s say a Realtor only works with sellers.\u00a0 A listing agent strictly working with sellers would still have many advantages to following these tips.\u00a0 Here are just a few&#8230;<\/p>\r\n<ul>\r\n<li>Sellers unsatisfied with current agent &amp; looking to change<\/li>\r\n<li>Seller buying another home, maybe yours\r\n<ul>\r\n<li>Refer to a team member that works with buyers<\/li>\r\n<li>Refer to an outside relationship<\/li>\r\n<\/ul>\r\n<\/li>\r\n<li>Use as part of listing presentation<\/li>\r\n<\/ul>\r\n<p>Hopefully this has provided some helpful insight into the workings of Zillow, but also something that will motivate you in your business.\u00a0 Of course, this could change in the future.\u00a0 But, we feel that not matter what, these are great practices to use in your business.\u00a0 Plus, if you still want to buy leads from Zillow.com, great!<\/p>\r\n<h2 style=\"text-align: center;\">Be Proactive in Getting Leads Rather Than Reactive!\u00a0 The Best Realtors Create Leads!<\/h2>\r\n<p>Looking for more <a href=\"http:\/\/teammovemortgage.com\/blog\/2015\/10\/01\/open-house-tips\/\">tips<\/a> on building your business and providing world class service?\u00a0 Tell us what you are looking for below<\/p>\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-8678\" src=\"https:\/\/teammovemortgage.com\/blog\/wp-content\/uploads\/2019\/11\/zillow-5-star.png\" alt=\"Russell Smith mortgage lender\" \/>\r\n<figcaption>Your experienced mortgage lender<\/figcaption>\r\n<\/figure>\r\n<!-- \/wp:post-content -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Realtors can follow on <strong><a href=\"https:\/\/activerain.com\/profile\/rdsmith\">ActiveRain<\/a><\/strong> or Connect on <strong><a href=\"https:\/\/www.linkedin.com\/in\/mortgageloanexpert1\/\">Linkedin<\/a><\/strong> for more news. <strong><a href=\"https:\/\/get.testimonialtree.com\/Details\/?u=18038\">See why service matters<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>It is flat out guaranteed that if you Google any property address or real estate topic, Zillow will show near the top of the results.\u00a0 Arguably, Zillow.com has become the biggest name in real estate.\u00a0 Actually, many buyers start their home shopping process here or other sites such as Realtor.com, Trulia, or Homes.com.\u00a0 Over the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33,61,288,19],"tags":[1145,1146,1147,1148,1149,1150,1151,1152],"class_list":["post-7003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frequently-asked-questions","category-market-updates","category-real-estate-professionals","category-recent-changes","tag-zillow","tag-zillow-fl","tag-zillow-ga","tag-zillow-nc","tag-zillow-reviews","tag-zillow-sc","tag-zillow-tx","tag-zillow-va"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zillow Strategy Provides Free Leads to Real Estate Agents<\/title>\n<meta name=\"description\" content=\"Zillow made an update that allows real estate agents that use a key strategy to now more effectively receive free online buyer leads. Learn about this big change here\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/teammovemortgage.com\/blog\/zillow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zillow Strategy Provides Free Leads to Real Estate Agents\" \/>\n<meta property=\"og:description\" content=\"Zillow made an update that allows real estate agents that use a key strategy to now more effectively receive free online buyer leads. 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